AI Insights · Timothy · January 2025
Top 5 Food and Drink Apps in New Zealand: Q4 2024 Performance
Explore the performance trends of the top Food and Drink apps in New Zealand during Q4 2024, with data insights from Sensor Tower.
In the fourth quarter of 2024, the food and drink app market in New Zealand saw varied performance metrics across the top five applications. Using data from Sensor Tower, we provide insights into the weekly downloads and active users for these leading apps.
DoorDash - Food Delivery experienced fluctuations in weekly downloads, starting at approximately 8.2K and peaking at 9.1K in early November. However, its active user base showed a gradual decline from about 124K at the start to 88K by the end of December.
The McDonald’s app started the quarter strong with downloads around 12K but saw a decrease over the months, settling at 6.2K by the end of December. Active users also declined, from 390K to 263K, indicating a drop in engagement.
KFC New Zealand showed a positive trend in downloads, rising from 3.7K to a high of 10.1K in the last week of December. Active users increased steadily, starting at 37K and reaching 66K, reflecting growing interest.
Uber Eats: Food & Groceries had a consistent download rate, with minor fluctuations, beginning at 7.9K and slightly decreasing to 4.9K. Active users remained relatively stable, maintaining around 200K throughout the quarter.
Finally, Delivereasy saw its downloads decrease from 4K to 1.8K. Active users also showed a downward trend, starting at 19K and ending at 16K, indicating a slight reduction in user engagement.
These trends highlight the dynamic nature of app engagement and downloads in New Zealand's food and drink sector. For more detailed insights and data, visit Sensor Tower.